Nielsen showed that the funds spent on advertising in 2008 by tax services have reached $220 million, which is an 11% increase from 2007. 78% of the amount (about $171 million) was spent by H&R Block, American Tax Relief, Jackson Hewitt, JKH Holding and TaxMasters (TMIRS Enterprises).
It is also known that most of the amount was spent during the first and fourth quarters in traditional media such as TV and radio. Nielsen estimates 35% of the funds ($76.9 million) to have gone toward cable TV, another $40.5 million on spot TV and $35.7 million on network TV. 16% of total tax services advertising ($34.4 million) was stated to have been spent on network and spot radio combined. $6.4 million (3%) of total tax services ad spending was spent online.
Considering that there are expectations on higher taxes coming from a new presidential administration, ad spending by tax services firms may also increase in the future.
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